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All beauty should be clean beauty. It is that simple.

arbū believes that beauty is a way of life. Our mission is to help you be youthful looking, balanced and healthy with the help of nature. The creator of the brand has a professional sports and well-being heritage and is convinced that organic skincare is a way of life and holistic lifestyle needs a new rendition in order to overcome modern day-to-day challenges. Holistic living in its heart is a healthy and sustainable way of living a balanced life. It involves making intentional choices to care for ourselves mind, body, and soul. Taking a holistic approach to skincare involves seeing the “bigger picture” and arbū has developed a whole new way for doing this, starting with the basics – carefully crafted products, coming straight from nature.

arbū is organic cosmetic brand certified by the highest international standards. The majority of our ingredients are coming from natural resources and have been manufactured using allowed green processes. We curate only safe and innovative formulas to help our customers play with time and reset their skin age whenever they want. Our skincare products are outstanding not only because of the precious main ingredients that we use in our magic potions such as caviar extract, organic rose oil or the eco marine algae extract to name  a few, but also because all our formulations are based on 100% biologically active substances. Everything you need to make a real skin difference can be found in nature.

Ingredients

Our excellent RnD team of professional scientists with outstanding expertise is continuously striving to upgrade and improve products formulations, to be on top of the wave of most modern clean beauty trends while maintaining arbu`s heritage and proven quality standards. As we are focusing on applying carefully selected plant substitutes that leave product formulations as pure as possible, our goal in 2023 is to introduce the plant based acids as a new 100% eco preservative that will take your skincare to the next level.

arbu`s mission is to take the best possible care of your skin providing best quality ingredients and formulations for each step of everyday beauty ritual that  will transform the overall appearance of the face and body. All raw materials that we use in production are organically certified, which is an integral part of our core values – to be one of the best organic cosmetic brands on the market with uncompromisingly high quality and real fulfillment of the given promises.

Sustainability

All natural, clean beauty also means that sustainability and overall planet friendly approach are arbū`s ethos and mission. Sustainability is at the very essence of what we make and how we make it – our whole philosophy and raison d’etre.

We are constantly thriving to have zero carbon footprint that is why we fully recycle everything connected to our production – from the cardboard packaging that our ingredients come in to waste sorting in our office. Each small step matters.

Following our zero carbon footprint policy arbū developed Zero-Waste Lip Balms line as an innovative and creative way to be fully sustainable – the packaging is 100% recyclable and the content is totally organic and nature friendly. The history of these lip balms began with the sole creation of the brand. They were one of our first bestsellers, which convinced us that we are on the right way – creating products that come in 100% recyclable package and at the same time are fun to use and will brighten your day. If you accidentally loose your Zero-Waste Lip Balm don’t worry – nature will accept it back gladly as it is an organic part of it.

We do not stop here, we always go the extra mile. All packaging we use, not only the tubes of Zero-Waste balm is also 100% recyclable. The cardboard boxes that our products come in are made of paper certified by Forest Stewardship Council (FSC – external link: https://fsc.org/en) – assuring that it was harvested and manufactured in a socially and environmentally responsible manner. Having the FSC label on our packaging means zero deforestation while producing the cardboard that hugs our products, safeguarding of ancient and endangered forests, fair wage and work environment and overall biodiversity preservation.

The glass jars and bottles, containing our skincare magic, are 100% reusable and recyclable and are specially designed to protect the organic content in them for the longest time possible. We strive to make natural products last longer, while maintaining a higher bio-energetic value. In other words, preserving their natural energy and goodness. Resulting in better quality natural products and a reduction in spoilage and plastic waste. The glass bottles we use are supplied by Miron Violetglass (external link: www.mironglass.com) and have unique bio-photonic quality that preserves the essence of natural products. This is achieved by harnessing the unique powers of the sun’s rays – allowing the positive rays in, while keeping the harmful rays out.

A step further is skipping the so popular cellophane wrapping, which reduces the overall carbon footprint of arbu`s production. And the final touch to our sustainability approach is the fact that we do not produce printed catalogs and any brochure materials. We are 100% clean and digital.