Free Shipping on any € 120 order

arbū: the New Generation of Clean Beauty

An Interview with the Brand’s Founder

"We created arbū in our search of harmony with the natural world that surrounds us."

Violeta Malinova, clean beauty pioneer and arbū founder and CEO

arbū’s founder Violeta has always been drawn to living in tune with nature. An accomplished synchronized swimmer in her youth, she observed a regimen of wholesome food and natural remedies. And later, as a television producer and anchor, she instilled in her audience appreciation for sustainable living.

Violeta says she would not have been successful in building arbū without her husband’s support. A former diplomat and banker with global experience, Vlado is an avid cyclist and passionate supporter of green causes. He followed Violeta in realizing her dream.

"We are the new generation of clean beauty, creating precisely targeted natural skincare that delivers results.”

“Today’s sophisticated consumers prefer clean beauty products. But they also expect high performance and real results. So, we banished the chemicals used by most premium skincare brands and replaced them with precisely targeted organic ingredients. And we worked closely with leading dermatologists and lab experts to build arbū on a firm scientific foundation,” Violeta explains. “We are the new generation of clean beauty, creating precisely targeted natural skincare that delivers results.”

“Clean food for the mind and the body, along with care for the environment, are essential human virtues,” Violeta shares. “To Vlado and me beauty is not just how you look, but how you live in accordance with your moral values. arbū embodies this balance.”

arbū is the new generation of clean beauty, says founder and CEO Violeta
tree

At arbū we believe that small everyday steps can bring about a big positive impact.

We take clean ingredients from nature’s apothecary. But we are serious about giving back: we donate and plant a tree for every blāck product that you purchase. (arbū comes from the Latin root for tree, after all.)

Every year, thousands of fans, customers, partners, team members, and media join our tree-planting parties in a wonderful celebration of beauty and life. So come and plant trees with us! Or just order your favorite product and we will plant a tree for you. Buy arbū = plant a tree!

Browse the blāck Collection.

Enjoy 15 % off your first order
when you subscribe for our newsletter
Enjoy 15 % off your first order
when you subscribe for our newsletter