arbū: a New Generation of Beauty

Our story is simple – We believe in a harmonious way of life. We create new sensations. We fuse tradition and innovation. We are sustainable.
arbū has selected the purest organic ingredients and the latest innovations in skincare to create a new generation of beauty.

Violeta: a Dreamer

arbū founder Violeta Malinova believes that beauty is a way of life. As a producer and anchor of top-rated lifestyle television shows, she helped fans rediscover clean nutrition and clean beauty. During her work on a series featuring ancient beauty rituals, Violeta fell in love with the incomparable Bulgarian Rosa Damascena Oil. She quit her successful TV career and launched arbū, with organic rose oil as the brand’s foundational ingredient. Violeta and her expert team of researchers and technologists have created a unique skincare collection that uses pure organics and modern science to deliver powerful results.


arbū products are unique because they are developed with organic Bulgarian Rosa Damascena oil, which enjoys a protected designation of origin and a centuries-old tradition.










arbū has created its unique collections with over 50 organic ingredients certified by the world’s leading authorities, Ecocert, Cosmos, USDA, and OF&G/Natrue. To achieve even better results, we add organic rose water instead of ordinary distilled water, which makes the products up to 100% active.
The arbū products do not contain Fillers; Artificial fragrances; Parabens; Silicones; PEG Derivatives; Artificial colors; or GMOs; and have not been tested on animals.

Let’s plant trees, together! arbū — whose name comes from the Latin root for tree — will donate and plant a tree for every blāck product you buy. Join us each spring for a wonderful celebration of beauty and life. Let’s have fun while giving back to nature and fighting global warming! Browse the blāck Collection.

arbū in the press

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