“Today’s sophisticated consumers prefer clean beauty products. But they also expect high performance and real results. So, we banished the chemicals used by most premium skincare brands and replaced them with precisely targeted organic ingredients. And we worked closely with leading dermatologists and lab experts to build arbū on a firm scientific foundation,” Violeta explains. “We are the new generation of clean beauty, creating precisely targeted natural skincare that delivers results.”

“Clean food for the mind and the body, along with care for the environment, are essential human virtues,” Violeta shares. “To Vlado and me beauty is not just how you look, but how you live in accordance with your moral values. arbū embodies this balance.”