The Importance of Being Honest with Our Clients
In today’s world, honesty is what people are searching for the most. The market is flooded with brands, celebrities, and influencers who are trying to promote a lifestyle that is, in most cases, an illusion.
As a brand that aims to be positioned in the market and withstand the test of time, are you ready to be 100% honest with your clients? Are you ready to say with hand on heart, “Yes, what we advertise is true.” And will the new generation believe you?
Gen Z is alert, honest, skeptical, and brutally candid. It’s clear to everyone now that the advertising model from the ’90s is far from appealing. Additional sugar-coating of products might work for a few months until someone actually buys your product and rushes to make a TikTok review exposing that everything you promised on the packaging didn’t happen. And believe me, the feeling that you have failed a generation is much stronger than any content creator or marketing team out there.
When we started Arbu Cosmetics, we wanted to create luxury organic cosmetics with the best ingredients from the best distributors. We priced our products based on all the materials and labor that went into making them. It quickly became clear: Arbu Cosmetics is one of the purest cosmetics you can find on the market. We don’t say this because we want to sugarcoat our brand. We say it because it’s true, and we’ve never been afraid to say and show it.That’s why, when you purchase an Arbu product, you can clearly see the percentage of organic content on the front of the packaging. And if you’ve already ordered Arbu, you know that we don’t have a product that says 100% organic.
Our purest product is Arbu’s lip balm series with 99% organic content, followed by our Black oil serum with 97% organic content, and so on.
We believe that honesty with our clients is not just a choice but a necessity in this day and age. We owe it to our customers to be transparent and truthful. In a world where trust is easily broken, maintaining integrity is crucial. By being honest, we build lasting relationships and ensure that our clients can always trust Arbu Cosmetics to deliver what we promise.
