Our Story.
"I created arbū in our search of harmony with the natural world that surrounds us."
Violeta Malinova, CEO
Media.
"The truth is that the idea of an arbū-organic skincare was born much earlier in a television studio of NOVA TV"
“When you know you look well, you feel more confident, likely to be more successful, and ultimately perhaps happier”
“I didn’t get into skincare the standard way – I’m not a chemist or a dermatologist – but my professional media career led me to discover arbū. As a TV host and producer, I learned how important it is to look good in order to feel confident. Social media today also demonstrates this. I also learned that healthy and beautiful skin requires daily and quality care.
On TV, your skin is under constant stress – heavy make-up for example – which causes problems like dryness and allergies. This deepened my interest in quality skin care.”
Sport.
"I am addicted to movement"
“I was a pro synchronized swimmer until the age of 22. But I kept active all my life – every day starts with some activity like jogging, swimming, or biking. Professional sport gave me attentiveness to my body, determination, perseverance, and above all patience – qualities that help me in building the business and facing challenges.”
arbū.
With arbū, time turns into abeautiful dance.
arbū is an organic skincare brand and as such build on the traditional knowledge about the use and benefits of essential oils and other pure and natural ingredients. But this is not enough. We create not just super pure products but a unified concept for skincare routine. Our biohacking system, called BHS5, is a scientifically grounded transformation that starts from inside body and reflects on the skin’s exterior look, focusing on slowing down and reversing of the skin’s aging processes.
